BaliCasa

When Grant and Adriana first shared their goal of creating a super high end spa vacation destination on the Sunshine Coast, our jaws hit the floor with the audacity of their vision. Over the following year, as both Grant and Adriana worked tirelessly to create this 4-acre paradise, replete with a 60 foot long horizon pool embedded in the hillside, literally hundreds of sunflowers surrounding the most verdant terraced garden we'd ever seen, and an outdoor eating and entertainment platform to absolutely die for, Vaka got to work on developing the name, branding and positioning of the resort, as well as the market entry and demand generation strategy. A year later we all celebrated together as we launched this incredible vacation fortress. We were fortunate to contract Dolf Vermeulin and his exceptionally talented photography and videography for the project, and successfully brought to market a true Sunshine Coast original.

Vaka services included:

• Name creation

• Brand and logo development

• Experience Design/Resort Creative Direction

• Target Audience Analysis and Market entry strategy

• Creative Direction on shot lists, Lifestyle photography, and real estate photography

• Media Planning and management

• Creative Direction

• Social Media Influencer targeting and Creative Direction

• Marketing Collateral and Resort Visitor Manual

• Website and Social Media Creative Direction

• Price point analysis and Vacation package development

• Booking Platform selection and Management